Stuart Pinfold
Freelance studio manager, audio engineer and web designer
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The views expressed throughout this blog are my personal views, and not those of any organisation I work for, quote or reference in blog posts. No payment or payment in kind is accepted for blog posts.
Rebranding BBC News
15 April 2008 at 09:59
BBC News is about to go through a rebranding process, as reported in The Times and the Sunday Times, twice in the Guardian and twice in the Telegraph. Strangely enough, I haven't found any mentions of it in tabloid newspapers, normally the heaviest critics of any money the BBC spends.
News 24 is to become "BBC News Channel", and World TV will become "BBC World News".
There's also a new graphics package, which allegedly cost GBP 0.5m - quick maths says that you could employ 17 London-based journalists for a year on that money - but anywho, here's a sneak-preview of a new "BBC News Channel" ident:
The regional TV news opt-outs are also being refreshed in order to make BBC news - as an entire brand - stronger and more consistent. Here's the new ident for Look East, the region that covers Norfolk, Suffolk, Essex, Cambridgshire, Northamptonshire, Bedfordshire and some of Buckinghamshire and Hertforshire. Notice the wind turbines, which are situated just on the outskirts of my home town in Northamptonshire :)
But - hang on a minute - these two images appear in the same trailer for South Today:
Spotted it? Doesn't Milton Keynes come under the Look East local region, not South Today?
The rebranding of News 24 to the BBC News Channel starts from the end of the 10 O'Clock News on Wednesday, 16th April, followed by a complete rebrand of all BBC News outlets - including regional TV - on the 21st.