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Posted on Tuesday, 15 April 2008 at 09:59

Rebranding BBC News

BBC News is about to go through a rebranding process, as reported in The Times and the Sunday Times, twice in the Guardian and twice in the Telegraph. Strangely enough, I haven't found any mentions of it in tabloid newspapers, normally the heaviest critics of any money the BBC spends.

News 24 is to become "BBC News Channel", and World TV will become "BBC World News".

There's also a new graphics package, which allegedly cost GBP 0.5m - quick maths says that you could employ 17 London-based journalists for a year on that money - but anywho, here's a sneak-preview of a new "BBC News Channel" ident:

The regional TV news opt-outs are also being refreshed in order to make BBC news - as an entire brand - stronger and more consistent. Here's the new ident for Look East, the region that covers Norfolk, Suffolk, Essex, Cambridgshire, Northamptonshire, Bedfordshire and some of Buckinghamshire and Hertforshire. Notice the wind turbines, which are situated just on the outskirts of my home town in Northamptonshire :)

But - hang on a minute - these two images appear in the same trailer for South Today:

Spotted it? Doesn't Milton Keynes come under the Look East local region, not South Today?

The rebranding of News 24 to the BBC News Channel starts from the end of the 10 O'Clock News on Wednesday, 16th April, followed by a complete rebrand of all BBC News outlets - including regional TV - on the 21st.

8 Comments:

At 15 April 2008 10:11 , Sven Latham said...: Don't follow. The two images you're showing are Brighton Pier and Spinnaker Tower (Portsmouth), both within the South Today area. I didn't see either on the Look East trailer, so I'm not sure what you mean?
At 15 April 2008 10:17 , Stuart Pinfold said...: Sven, look harder at the first image (click it to make it bigger)
At 15 April 2008 10:26 , Sven Latham said...: Ah yes, thanks - I was concentrating on the thumbnails :)

That reminds me of a minute faux pas on the BBC regional titling about eight years ago when the names of the towns/cities appeared with the letters 'rotated', before settling on the place name (e.g. OUTHPORTSM; HPORTSMOUT; PORTSMOUTH).

A broadcast engineer I worked with managed to get a screen capture of Scunthorpe in an unfortunate arrangement.
At 15 April 2008 11:40 , martin said...: There's a Reporting Scotland sting - still in use, I believe - which is full of placenames from Northern Ireland.
At 15 April 2008 18:53 , Ben said...: Lovely
At 15 April 2008 20:56 , Anonymous said...: BBC Radio Lancashire used to have Clitheroe on the edge of their logo for quite a few years, how they never noticed is beyond me.
At 16 April 2008 15:34 , NateWilson said...: Milton Keynes comes under South Today in the Oxford opt out, though surely Oxford should get separate titles from "Southampton"??
At 18 April 2008 13:23 , Anonymous said...: "BBC Radio Lancashire used to have Clitheroe..."
Perhaps because Clitheroe is in Lancashire and has been since the twelfth century?

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The views expressed throughout this blog are my personal views, and not those of either the BBC, BBC News, Trafficlink or any other organisations I work for, or quote or reference in blog posts. This blog is not run for profit, and no payment or payment in kind is accepted for blog posts.

About the Blog

I work across the radio industry as a freelancer.

My main work now comes from the BBC's News Traffic Unit. It's not what's happening on the M1 southbound, but the first port of call for correspondents around the UK and world ready to file a story ('despatch') to anyone from the World Service to News 24, the Asian Network to BBC1 television bulletins, Radio 1 Newsbeat to The Today Programme.

I also work at BBC Three Counties Radio, Radio Five Live and Trafficlink, the company who supply traffic and travel news to BBC and commercial radio stations.

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